From a former makeup artist and beauty advisor: how I traded an overflowing makeup vanity for a simpler routine that leaves my skin looking fresh, hydrated, and naturally glowy in my 40s. Skin prep before makeup has become one of the most important steps in my beauty routine.

How My Relationship With Makeup Has Changed in My 40s

As a former beauty advisor and makeup artist, I want to share how my relationship with makeup and skincare has evolved now that I’m 43.

I went from spending thousands of dollars on makeup and skincare products to saving a ton of money, not to mention precious space on my bathroom counter and makeup vanity. These days, I wear a lot less makeup and use fewer skincare products, and surprisingly, I feel like my skin looks better than ever.

Before we get into my favorite products, grab your coffee, matcha, tea, or whatever you’re sipping on today, because this is going to be a detailed one! We’re talking skincare, makeup, brushes, and all the little tricks I’ve picked up over the years.

From my days as a makeup artist and beauty advisor to navigating beauty in my 40s, my routine has changed quite a bit. And surprisingly, I’ve discovered that using less has actually given me the soft, smooth, glowy complexion I spent years trying to achieve with more.

So get comfortable, because I’m sharing everything that works for me, what I’ve stopped using, and why my makeup bag looks a whole lot different these days.

Having worked alongside Beverly Hills plastic surgeons, I was constantly exposed to expensive medical-grade skincare. You know the kind: elaborate skincare systems marketed as complete routines, where you’re encouraged to purchase multiple products to achieve the best results.

Even with employee discounts, some of these skincare routines were ridiculously expensive!

Over time, I started transitioning to more affordable Korean skincare, much of which I discovered through TikTok. And let me tell you, my wallet has definitely appreciated the change.

Despite having a few areas of hyperpigmentation, I feel like my skin looks pretty darn good for 43.

Now, don’t get me wrong. I’m still considering a CO2 laser treatment when the funds allow it. LOL! But for now, my regular Botox treatments and consistent skincare routine have been doing a pretty good job of keeping my skin looking smooth, hydrated, and healthy.

And honestly? I’m happy with that.

From Makeup Collector to Less-Is-More Beauty Lover

For years, I was easily influenced by practically every new makeup product that hit the market.

New eyeshadow palette? Had to have it.

Another foundation promising flawless skin? Add to cart.

The latest blush collection in five slightly different shades of pink? Obviously, I needed options.

Before I knew it, I had accumulated an overwhelming amount of makeup. Beautiful palettes that eventually collected dust, products I barely touched, and expensive purchases that expired before I could even make a dent in them.

Looking back, I wasted thousands of dollars.

About three years ago, I finally reached a point where I was just over it.

I wanted to simplify my makeup collection, reorganize my vanity, and rethink how much makeup I was actually applying to my face.

Having so many options had become overwhelming. Sometimes I would spend more time deciding which products to use than actually applying my makeup.

Don’t get me wrong, I still love having options for those days when I want a little extra glam or want to complement a particular outfit with a certain eyeshadow or lip color.

But the truth is, you only need so much.

I think when we’re younger, makeup is often about experimenting, collecting, and getting creative with different colors, finishes, and techniques. And there’s absolutely nothing wrong with that. It’s part of discovering your personal style.

But as we mature, our skin changes too.

We may begin noticing differences in elasticity, hydration, texture, and firmness. Products that once blended effortlessly might suddenly settle into fine lines or emphasize areas we would rather soften.

That’s when I started realizing that more makeup doesn’t necessarily mean better makeup.

Sometimes, using less product with better placement creates a much softer, more flattering result.

And that has become the foundation of my makeup philosophy in my 40s.

The One Thing I Haven’t Simplified? My Makeup Brushes!

Now, while I’ve significantly reduced the amount of makeup I own, there’s one area where I still allow myself to be a little excessive.

My makeup brushes.

Girl, I love my brushes. LOL!

This photo shows only the brushes I use for this makeup application. In total I probably have 50 or more brushes.

Different sizes, textures, shapes, and yes, even multiples of the exact same brush.

I’m especially particular about my eyeshadow brushes because I like having fresh brushes available for cream products, blending, and applying different eyeshadow colors.

Unless I’m intentionally mixing shades to create a smoky eye or a particular blush combination, I prefer keeping my brushes separate so I have better control over product placement and color.

On days when I’m doing a full glam look, I can easily use anywhere from 15 to 20 brushes.

I know. Excessive, right?

But hear me out.

When I have an hour or two to dedicate to doing my makeup, it’s my time to relax and get creative.

I actually find applying makeup therapeutic.

Having previously worked with special effects makeup, I’ve always enjoyed the artistic side of creating illusions with different techniques.

These days, instead of creating dramatic transformations, I enjoy using subtle contouring, highlighting, and strategic product placement to create the illusion of a mini facelift.

Who doesn’t love a little lifted cheekbone or a more defined jawline without actually going under the knife?

Makeup is truly my love language.

And while I may use a lot of brushes, I’m actually using much less product.

I especially love smaller, more detailed brushes around the eyes. The delicate skin around our eyes tends to show fine lines and changes in texture, so using minimal product and applying it precisely can make a huge difference in preventing makeup from looking heavy or settling into creases.

For me, it’s all about control, blending, and knowing exactly where I want the product to go.

You can also follow me on Instagram @labeautyguide for short videos showing how I apply my makeup, my favorite skincare products, and some of the techniques I use to create a soft, natural-looking finish.

My Secret to a Smooth, Dewy Makeup Application Starts With Skincare

Now, let’s talk about what I consider one of the most important parts of my makeup routine.

Skin prep.

I follow quite a few beauty influencers, and I have to admit, sometimes I trip out watching how many skincare products they apply before putting on their makeup.

I’m talking layer after layer of serums, creams, oils, and moisturizers.

And while I completely understand having a more elaborate nighttime skincare routine, especially after removing a full face of makeup, I personally don’t think you need that many products to prepare your skin for makeup.

In fact, I’ve found that keeping my skin prep simple helps my makeup apply more smoothly and prevents that heavy, overly layered feeling.

My goal is to create a hydrated, comfortable base that allows my makeup to blend effortlessly without needing a ton of foundation.

Here’s exactly how I prepare my skin.

Step 1: Cleanse My Skin and Do My Brows

After cleansing, I gently dry my face and start working on my eyebrows before applying my skincare products.

I like getting my brows out of the way first because it allows me to work on clean skin without having moisturizer or other products interfere with my brow makeup. I’m always switching up the brow pencils I use, currently I am using one I bought off of TikTok shop. When finding your favorite brow pencil, it’s best to read reviews, see how it works for other people promoting it and trying it out for yourself. After my brows I carve under my brows using an elf concealer and two detailed brushes by bdellium tools in numbers 542 and 781.

One to apply the concealer under my brow and the second brush to blend out the product going downward prepping my lid for powder or eyeshadow. The concealer I use dries matte so you have to work fast when blending it out.

Once my brows are finished, it’s time to hydrate.

Step 2: Anua PDRN Face Spray

I start by lightly misting my face with the Anua PDRN Hyaluronic Acid Hydrating Capsule Mist.

This has become one of my favorite multitasking products because I use it both during skincare preparation and throughout my makeup application. It went viral on TikTok and many famous celebrity makeup artists use it with their makeup applications including Kylie Jenner’s MUA Ariel

I love how refreshing it feels and how it gives my skin a little extra hydration without feeling heavy or greasy.

And trust me, this won’t be the last time I mention this spray in my routine.

Step 3: Equalberry Swimming Pool Ampoule — My Holy Grail!

If there’s one skincare product I absolutely cannot stop talking about, it’s the Equalberry Swimming Pool Ampoule.

Seriously, where has this product been all my life?

I originally discovered it at a Korean skincare store called Korheim at the Glendale Galleria.

If you’re a skincare girlie like me, you’ll love exploring that store.

Since discovering this ampoule, I’ve become completely obsessed. I’m currently on my eighth bottle!

So far, I’ve only been able to find it online at iHerb.com, which surprises me because I think this product deserves so much more attention.

I apply it after my toner or facial mist and before my moisturizer.

What I love most is how it leaves my skin feeling hydrated, soft, and comfortable without creating a heavy layer underneath my makeup.

It’s become an absolute staple in both my skincare routine and makeup preparation.

Step 4: Anua PDRN Moisturizer

Next comes another Korean skincare favorite I discovered on TikTok but is also available on Amazon and sometimes even Costco. The Anua PDRN moisturizer Hyaluronic Acid 100 Moisturizing Cream. I often buy it as a set. They are very affordable, so much that you question if they are even good products but I’m telling you my skin looks so good and feels comfortable under my makeup.

I fell in love with this moisturizer so much that I’m already on my fifth tube.

I use it both morning and night, and sometimes I reach for it when I’m using retinol products and want a break from my heavier nighttime creams.

What I appreciate most is that it gives my skin the moisture it needs without making my face feel overly greasy.

For my makeup routine, this is especially important because I want my foundation to glide over my skin rather than slide around on top of too many layers of skincare.

Step 5: Medicube No-Cast SPF 50 With Collagen

Next, sunscreen.

And yes, even when I’m planning on wearing makeup, SPF is a nonnegotiable part of my daytime skincare routine.

I’ve been loving the Medicube No-Cast SPF 50 with collagen.

I love that it offers high sun protection while leaving my skin feeling moisturized, without the noticeable white cast that some sunscreens can leave behind.

It’s one of those products that fits perfectly into my routine because it doesn’t leave my skin feeling like I’ve applied another heavy layer.

And at 43, protecting my skin from additional sun damage and hyperpigmentation is definitely a priority.

I apply a generous, even layer and give it time to settle before moving on to my primer.

Step 6: Smashbox Photo Finish Primer

Now that my skin is cleansed, hydrated, moisturized, and protected, it’s time for primer.

I’ve been using the Smashbox Photo Finish Primer, and I absolutely love it.

For my skin, it creates a smoother-looking surface, helps soften the appearance of pores, and gives my makeup a more refined finish that makes the makeup blend like butter.

What I especially appreciate is that it doesn’t feel overly sticky or greasy.

I want my skin to feel comfortable and flexible underneath my makeup, not like I’m wearing a mask.

And this primer works beautifully with the lightweight makeup application I prefer these days.

Step 7: My Little Secret — Facial Mist Between Makeup Layers

Here’s where my makeup routine gets a little more interesting.

Remember that Anua PDRN face spray I mentioned earlier?

Well, it makes another appearance.

I like to lightly mist my face during different stages of my makeup application because I love the soft, hydrated finish it gives my skin.

Rather than piling on additional creams or heavy products, I use a little mist when I feel like my makeup could use some extra freshness and could use some blending, specifically with a beauty sponge from Beauty Creations.

I also incorporate my L’Oréal setting spray into my routine, particularly when I’m setting certain areas of my makeup. In my opinion these blend the best without absorbing too much product.

It’s all about being strategic with the amount of product I use and where I apply it.

I don’t want my makeup looking overly powdered, dry, or heavy.

I want it to look like skin.

Healthy, hydrated, softly glowing skin.

And that brings me to my favorite part.

The Makeup Products I Actually Use for My Soft, Dewy Look at 43

Now that I’ve shared how I prepare my skin, let’s get into the actual makeup.

Because while skincare plays a huge role in how my makeup looks and wears throughout the day, the products I choose and how I apply them are just as important.

Over the years, I’ve learned that achieving a smooth, glowy complexion isn’t necessarily about buying the most expensive foundation, using multiple layers of concealer, or following every makeup trend on social media.

It’s about finding products that work with your skin, understanding where you need coverage, and knowing when to stop adding more. I’ve transitioned to using more cream products and lightly set different brushes accordingly to the powder product I am using, like bronzer, blush and pressed powders the same shade of my skin.

These are the makeup products I’ve been reaching for consistently, the ones that have earned a permanent spot on my vanity, and the ones I genuinely love using to create my everyday, less-is-more makeup look.

Whether I am planning on a natural or bold glam, my skin prep is always the same. I like a soft and dewy look. For more on my makeup looks and detailed information on all the products I used stay tuned for my next blog and add my TikTok for a tutorial. For questions, comments or products you would like me to review send me an email at audrey@labeautyguide.com